I'M STILL PERFECT
I'm Still Perfect Campaign Design
A creative campaign titled #ImStillPerfect was created to help eliminate food waste and raise awareness for unnecessarily discarded foods. Appropriate branding, digital billboards, food trucks and infographics were created to place focus on utilizing those fruits and veg which are deemed to be ‘ugly’ and not suitable for use by retailers and consumers.
Year
2019
Client
Food Forward SA
Deliverables
Branding
Visual Design
Logo Design
Information Design
The challenge
A campaign was needed to promote, change and raise awareness around the social issue of food waste which is not only an issue in South Africa, but also globally.
Our solution
A new campaign titled "I'm Still Perfect" was created and shown to consumers through a variety of deliverables. This involved logo design, infographic design, digital billboards and a variety of unique elements, such as, a branded food truck which utilised these "ugly" fruits and vegetables to create amazing dishes.
